Jul 26, 2026
With Javed Jafar, CPQ and Billing Expert with 20+ years of experience across enterprise implementations, advisory work, and customer-side transformation programs.
How will AI change CPQ for customers, vendors, system integrators, and CPQ professionals?
In this episode, Javed shares his perspective on why AI is not replacing CPQ expertise, but changing what good CPQ expertise looks like. Routine configuration work, documentation, testing, and delivery tasks are becoming easier to accelerate with AI tools. At the same time, deep domain knowledge is becoming more important, since customers still need experts who can recognize incorrect AI output, manage complexity, and translate business requirements into scalable commercial processes.
Frank and Javed also discuss how AI is changing expectations for system integrators, as customers increasingly expect more value for every professional services dollar — a shift that may push the market toward fixed-price offerings, reusable accelerators, boutique specialists, and AI-enabled delivery models. They also examine the current business climate around AI adoption, including why many organizations are investing in AI tools but still struggle to demonstrate measurable ROI. In CPQ specifically, Javed sees many companies experimenting with automation and AI assistance, while true agentic CPQ adoption is still in the early stages.
In this conversation we cover:
If you are a CPQ customer, part of a Salesforce Revenue Cloud team, a system integrator, a CPQ vendor, or a revenue operations leader trying to understand how AI will reshape Configure, Price, Quote over the next few years, this episode offers a grounded, experience-based perspective.
Learn more: Javed on LinkedIn