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The CPQ Podcast features independent conversations with CPQ practitioners, vendors, consultants and industry experts about Configure, Price, Quote, pricing, product configuration, Revenue Cloud, Quote-to-Cash and related technologies. Hosted by Frank Sohn of Novus CPQ. Explore additional CPQ research and resources at NovusCPQ.com.
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From Salesforce CPQ to Agentforce Revenue Management | ShiftLogic.io

Aug 2, 2026

Salesforce CPQ is officially end of sale — but what does that actually mean for your business, and where do you go from here?

In this episode, host Frank sits down with Jamie Trigg and Timo Taipale from ShiftLogic.io to unpack the shift from Salesforce CPQ to Agentforce Revenue Management (ARM), and why this transition is a full revenue transformation, not just a platform swap. Jamie brings nearly 20 years of CPQ experience, from the early days at Big Machines and Steelbrick through a long run in Salesforce Revenue Cloud. Timo shares his journey as a self-described "accidental admin" who chose Revenue Cloud over Steelbrick CPQ during a greenfield implementation, long before joining ShiftLogic.io.

Frank, Jamie, and Timo also examine why "end of sale" doesn't mean "end of life," and why experienced CPQ practitioners often find ARM the hardest transition to make — thanks to a deeply ingrained "quote-centric" mindset that doesn't always translate cleanly to a revenue-centric world.

In this conversation we cover:

  • Why the real urgency behind ARM adoption comes from customers wanting more capability, not from Salesforce forcing a switch
  • Why experienced CPQ practitioners often struggle most with the shift to ARM
  • How to tackle technical debt and legacy CPQ rules with a "vision lock" approach
  • The difference between engineering CPQ and sales CPQ, and where ARM fits for manufacturing and complex products
  • How AI and Agentforce adoption is accelerating across CPQ and revenue lifecycle management
  • Real customer adoption patterns, typical implementation timelines, and what to expect from a Salesforce CPQ to Revenue Cloud migration

If you're a Salesforce CPQ admin evaluating your next move, a revenue operations leader planning an ARM implementation, or simply curious about where CPQ and revenue management are headed, this episode offers grounded, practitioner-level insight from two people who've lived it on both sides of the table.

Learn more: ShiftLogic.io · Jamie Trigg on LinkedIn · Timo Taipale on LinkedIn

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