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Interview with Laith Al-Hashimi, Founder & Group CEO Sirocco Group

Jun 30, 2024

We're thrilled to welcome Laith Al-Hashimi, founder of the Sirocco Group, back to the CPQ Podcast! Since his last appearance in 2022, Laith's Swedish system integration company specializing in CRM and CPQ solutions has experienced tremendous growth globally. In this episode, Laith dives deep into several key topics: 

  • From University Startup to Industry Leader: Laith shares his inspiring story of launching his first company while still a student.
  • Sirocco Group's Growth Trajectory: He discusses the impressive growth the company has achieved in the past few years and shares their ambitious plans for the next five years.
  • CPQ Expertise Across the Board: Laith offers insights on Salesforce Revenue Cloud & RLM, Experlogix, and their exciting new global partnership with Tacton.
  • The Value of CPQ Certifications: He explores his perspective on CPQ vendor certifications and the benefits they bring to customers.
  • Navigating the Market Landscape: Laith sheds light on the current economic climate within their operating markets.
  • Agile Success with Safe: He explains how his team leverages the Scaled Agile Framework (SAFE) to achieve agility and deliver exceptional results for their clients.

This episode promises a wealth of knowledge and practical takeaways for anyone interested in CPQ solutions and scaling a successful business. Don't miss it!