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The CPQ Podcast features independent conversations with CPQ practitioners, vendors, consultants and industry experts about Configure, Price, Quote, pricing, product configuration, Revenue Cloud, Quote-to-Cash and related technologies. Hosted by Frank Sohn of Novus CPQ. Explore additional CPQ research and resources at NovusCPQ.com.
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  2. Interview with Sarika Garg, Co-Founder & CEO of cacheflow

Interview with Sarika Garg, Co-Founder & CEO of cacheflow

Mar 3, 2024

Sarika brings over 20 years of experience from companies like SAP and Ariba, along with startup insights, to discuss cacheflow's "deal closing platform." This platform offers CPQ capabilities specifically designed for SaaS businesses, along with features like deal room, subscription management, and billing. Despite being just 3 years old, cacheflow has already secured an investment from Google Ventures. In this episode, Sarika dives deep into:

  • Consultative selling and how cacheflow approaches it
  • Remote-first company culture and its benefits
  • Target market: short-term and long-term goals
  • Why cacheflow is valuable for both SMBs and larger customers
  • Typical project implementation
  • The role of AI in subscriptions
  • No-code solutions and their impact on customers
  • Much more!

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