Visual CPQ & The Future of 3D Product Configuration with Erik Pilgrim

May 3, 2026

In this episode, Frank Sohn sits down with Erik Pilgrim, Founder and CEO of RenderDraw, to explore how 3D visualization is transforming the complex world of CPQ (Configure, Price, Quote). Erik shares his journey from leading pre-sales and product teams in the SAP and Salesforce ecosystems to founding RenderDraw just as the world changed in early 2020. We dive deep into how RenderDraw acts as a powerful visualization and interaction layer for some of the world’s largest manufacturers and high-tech companies.

They discuss:

• The "Visual Gap" in CPQ: Why standard configurations often fall short for heavy industrial manufacturing and complex CAD-heavy assemblies.

• Platform Agnosticism: While heavily rooted in the Salesforce ecosystem (including integrations with Agentforce), Erik explains how the market is shifting toward a CPQ-agnostic approach, with RenderDraw now supporting ServiceNow (Logik.ai) and Conga.

• The Manufacturing Lifecycle: Moving beyond the quote to explore product discovery, digital twins, and spare parts reordering.

• The AI Revolution: An inside look at Journeys, RenderDraw’s new standalone 3D + AI application designed for both humans and AI agents.

• Implementation Realities: Why a "one-day setup" is a myth for enterprises, and how to build a visual solution that a standard Salesforce Admin can maintain.

Whether you are a Mid-Market leader or an Enterprise architect in industrial manufacturing or data centers, this episode provides a roadmap for leveraging spatial reasoning to close deals faster and improve the post-purchase experience.

🔗 Learn more about RenderDraw at https://renderdraw.com/ 

📬 Contact Erik on LinkedIn at https://www.linkedin.com/in/erikpilgrim/