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Interview with Jan Brolsma, Founder & CEO of elfsquad

Mar 24, 2024

This episode features Jan Brolsma, founder and CEO of Elfsquad, a Dutch CPQ vendor focused on small and medium-sized manufacturing companies (mostly up to $200 million annual revenue, and some beyond that) since 2016. Brolsma discusses:

  • The impact of app development on the CPQ space.
  • How Elfsquad's easy-to-use solution minimizes the need for professional services and custom coding.
  • Their "API-first" approach and its benefits for Elfsquad and its customers.
  • Elfsquad's expansion plans into new markets.
  • Their pre-built integrations with other software solutions.
  • "Archer," their proprietary development engine and its capabilities.
  • The importance of visualization in the CPQ process.
  • What a typical Elfsquad project entails.
  • Their decision to operate without outside investors.
  • "Archer 2.0" and other upcoming developments.

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